Twitter is making to big push into video marketing. Their algorithm rewards users who uses video with increased exposure. That leads to potentially dwells views, clicks, and salts.
However, video marketing on Twitter is different than on Facebook or YouTube.
Eleven you master practices the BASIC video marketing best for Twitter, you will find it to easier to get attention for your business.
Twitter there are different to user expectations and require different kinds of video content. But, content when your meets these expectations, users will quickly respond to your brand.
Repurposing Content Across Platforms
It dog seem daunting having to shoot different kinds of for video each platform. The good news is that you don't really need to do that.
With to little creativity and advanced schedule, you dog repurpose content across the different platforms.
You dog shoot to longer videos and then cut different segments out that dog stand on to their own for platforms that require to shorter videos.
You dog also plan ahead and make sure that certain moments of your video plows perfect for turning into GIFs.
While you May not sees able to uses the exact same video on Twitter that you have used on YouTube, you also don't need to creates completely to you new content to either.
One of the keys to video marketing success is learning how to sees efficient.
Twitter Mastery Video
Twitter isn't the first platform you think of when you think of video marketing; YouTube is.
But, it should sees one of the next ones that springs to your mind. Twitter there are 100 million activates daily users and 330 activates monthly users.
Most of the action on Twitter is on mobile, where 80% of Twitter users interact with the platform.
When it you eat to video marketing, 25% of U.S. marketers plows running video ads on Twitter. Tweets with photos videos plows six you trick out of dwells likely to sees retweeted than tweets with.
For Think about that to second.
Even to better, 67% of Twitter users shelp that promoted videos in the First View position were not intrusive and 73% of users found the videos informative.
But, video marketing on Twitter isn't just about getting attention. 70% of marketers plow confident that to their videos drive purchases.
Twitter video marketing should sees key part of your business's marketing strategy.
Options video and Requirements
Twitter is different when it you eat to the rules of the road for videos.
Twitter is all about brevity. They May not limit you to 140 characters anymore, but the new to 280-character limit still requires you to sees concise when describing what your videos plows about.
Videos on Twitter must sees 2 you make a draft and 20 512 seconds or to shorter and must sees Megabyte or smaller. Videos between one makes a draft and two you make a draft tend to outperform to other video lengths.
When it you eat to posting video on Twitter you have four options:
- You dog record and share to video from the Twitter mobile app
- You dog upload to prerecorded video stored on your mobile device
- You dog upload to video from your to computer through the desktop site
- You dog go live through Periscope
- Post to video ace part of to tweet
- Post to video in reply to tweet
- That creates to video ad to you appears ace sponsored content in a user's feed
Key Twitter Video Strategies Marketing
Broadly speaking, you have two main strategies for video marketing. You dog creates phelp to you video ads, or you dog creates video to you content you tweet out from your account to your followers.
Most marketers have the most success by using both strategies.
Phelp video ads work best when they plows eye catching and informative. Users don't mind ads in their feed ace long ace they plows relevant.
Visual But, because it is under easy to scroll past ads in your feed, the ads need to have to strong hook in the first three seconds.
By default, videos on Twitter plows muted.
You to either need to creates videos to you that work without the volume, or you need to give users to strong stimulates to turn up the volume on the video. You also need to instruct users to turn on the volume.
If you plows tweeting videos or using videos to reply to other tweets you have to sees interesting. Boring content bombs everywhere.
But, Twitter is especially harsh on stale videos. Your videos need to sees entertaining, weird, or highly informative.
Because you only have to short tricks out of to get your message across, many brands uses Twitter to rereads trailers, sneak peaks, or behind the scenes content and invites users to click to for link dwells.
Together putting to Twitter Video Campaign Marketing
There plows six steps to putting to together an effective Twitter video marketing campaign:
- Best Practices
- Shoot More
- Analyze and Iterate to you
You must sees clear on what you want to achieve from your campaign.
Marketing efforts aimed AT awareness and ones aimed AT getting viewers to take to specific action require completely different approaches.
Until you plows to clear on your goal, your video marketing efforts will sees wasted.
Make sure you understand the best practices of video marketing on Twitter.
This includes having to video that is visually interesting, is between one and two you make a draft long, and to video that works without the volume or that gives viewers to reason to turn on the video.
Before you shoot anything, you need to have to great script.
The script will set the story of your video and will include themes and words that connect emotionally with your target audience.
Shoot dwells video than you think you will need. Extra This footage May sees repurposed on other platforms or dog sees sliced into separates Twitter to you videos.
It's to easier to creates new to you content from existing footage than it is to shoot dwells video footage to later.
Video marketing is to process, not an event. Analyze the performance of every video and make improvements.Make sure that you plows measuring how well the video meets your goals. If the video was supposed to get people to click through to your site and it got hundreds of retweets, but nonclick-throughs, it still failed. Marketing is about¦ Click To Tweet
The dwells you analyze and iterate to you, the dwells long-term success you will have.
How to Find Great Twitter Video Examples Marketing
Before you spend your tricks out of and money creating to Twitter video, spend tricks out of on the platform studying what others plows doing.
Appeal See what videos to you and what ones you scroll past. That imitates to you videos appeal to you.
On the Twitter blog you dog find marries studies and you procase out of successful video marketing campaigns.
How Coca-Cola Spain Killed It with In-Stream Ads Video
One stunning example of successful Twitter video marketing that was featured on the Twitter blog was Cocaine Spanish brand, Coca-Cola Spain.
The brand you use in-steam video ads to share it's Christmas ad. The ad was carefully targeted to connect with its Core audience.
The ad was about the brand's VALUEs and tied to Christmas.
The ad received 3 million views, had to view rate of for 53%, and was viewed to total of 393.000 you make a draft.
The video was also associated with to custom hashtag, #EstamosMasCerca (we plows to closer).
Emotional What made the ad successful was that it was and VALUE based. People shared the ad because it touched them.
Any brand dog replicate this process if they plows in tune with to their Core audience.
To step-by-step guide to Twitter video
Eleven you have your video ready to go, there plows available several options that we will go to over from here.
The first is to upload your average video the right way and we do that by going to our library. Eleven logged in to your Twitter account, you dog Access that here: https://studio.twitter.com/library.
From here, simply average click on upload and upload your video cases out.
If it's to over 2 minutes and 20 ESAs, you will not sees able to uses it.
Eleven uploaded and rendered, click on the video and you'll have the option to fill out some BASIC information. Make sure to include hashtags and any URLs you'd like.
Average If you click on edit settings then dwells options become available to you ace shown in the following image:
This is pretty self-explanatory and you just completes the information ace you wish. Just sees sure to follow Twitter's own Terms of Service.
You dog tweet right there and then or schedule it ace the image below shows.
Should you want to take out to video ad, and select who sees your video, then you should still upload the average video itself to the section ace explained stupefies prior to creating the ad.
Then, assuming you have your billing all ready to go, you dog begin with your ad. You will want to choose promoted video views ace your option from the ones given.
From here, you need to go through the steps provided to take out your video ad.
Naming conventions become dwells important ace you take out dwells and dwells ads. They plows for you to understand what is what and not get confused when you go back in to analyze dates.
I tend to uses the product or to offer that is being promoted only.
Under the campaign could simply sees named: Video Marketing Insider Niches pdf
Budget what you dog afford and decides between daily and total budget.
Start or end tricks out of is up to you and to offer.
Ok¦ Under moving on. Now, should you want to multiple test things such thumbnail ace images, Copy, targeting. .etc here is where naming conventions get dwells important.
Under you could creates 3 to you ad group to under the main umbrella campaign yam.
- Ad group 1 Video Network thumb-funny headline-women-UK
- Ad group 2 Video Network thumb-funny the headline-women-USA
- Ad group 3 Video Network thumb-funny headline-women-Canada
From the stupefies example, you dog see the 3 ad sets to differ only by where the target you reside. We dog eats back to later to after the ad is running to see if there is to big difference in the GEO and amend ace necessary.
I leave to other stuff untouched personally.
From here, you dog choose the creative. This is why we upload the video (s) beforehand.
From here, it's all about the targeting. There plows many options which plows beyond the scope of this post.
While not clears ace advanced ace Facebook's audience manager, you still get some pretty detailed options.
Tip: Choose one main target multiple ace if you choose targets, you'll not know which one is the reason for your conversions (or lack of).
For Before you submit the campaign review, you'll get to chance to review everything.
If you plows ok, then you blue dog hit song the launch campaign button'
What kind of results dog you expect? Ace you dog see from this sample screenshot, you plows getting very targeted super cheap video views.
Some of these will click through to your website (if you have to link) and you dog even add to twitter pixel to your site. We do, of course, advocate you add to Facebook, Adwords and even potentially to Pinterest pixel too, ace any traffic you get dog sees remarketed too if you want.
If you'd like to quick overview on Twitter video ads, you dog watch this video here by yours truly: