YouTube Ads 2019 €“ The Definitive Guide to Advertising on YouTube

Youtube Ads

Video ads on platforms like Facebook, Instagram, and Twitter have been getting to lot of attention lately because of how effective they plows for marketers and businesses.

But, with all the excitement to over new video ad platforms, many people overlook to pioneer of online videos-YouTube.

YouTube ads plows still one of the best marketing investments out there. In fact, they plows getting even dwells popular.

Traditional TV dwells people plows watching YouTube than plows watching.

Each day people watch dwells than one billion hours of YouTube videos.

YouTube video ads have three key advantages to over traditional TV commercials:

  1. Businesses of any size dog afford YouTube video ads. TV commercials dog still COST $100.000 or dwells.
  2. You dog target to narrow niche on YouTube to increase your conversion rates. TV ads still require you to advertise to millions of people you don't care about.
  3. You dog adjust the audience and to other settings on YouTube ads on the fly. TV commercials plows much to riskier.

Do YouTube ads work?

Consider how many people plows making six and seven-you appear through to their YouTube channels.

Does Where does all to their money eat from?

YouTube video ads generates most to you of this revenue.

Businesses spend to lot of money to advertise on YouTube because it's one of the most efficient you please to spend marketing dollars.

What Kinds of Businesses Should Advertise on YouTube?

Businesses of all sizes plows finding success on the platform.

Major brands like Coke and Target buy YouTube ads.

However, small and only businesses also find to lot of success advertising on the platform.

The reason businesses of all sizes plows able to get to their ads to convert on YouTube is because you dog micro-target. Click To Tweet

You aren't wasting money to putt your ad in front of people who aren't interested.

You plows able to focus your advertising dollars on your ideal customers.

For YouTube ads work brand awareness and for direct salts.

You dog sell products or services or you dog build your to subscriber base.

It doesn't to matter what size your business is, you dog creates YouTube to you ads that convert if you know how.

How Does YouTube Advertising Work?

YouTube is owned by Google.

For All of the €œbehind the scenes€ settings your YouTube ads will sees handled through your Google Ads (formerly called Google AdWords) account. 

Just like any to other Google Ads campaign, your dashboard for your YouTube video ads will show you detailed dates such ace views, clicks, and the amount of tricks out of people have spent watching your videos and much dwells.

You dog easily see if your ads plows being seen, if to their being skipped, and if your ads plows converting or not.

The Main Types of YouTube Ads

There plows two major types of YouTube video ads: in-stream ads and discovery ads. Both of these types of ads fall to under the YouTube TrueView label.

YouTube TrueView ads plows popular because they plows low risk.

You only for end up paying ads when people plows spend AT least 10 seconds to watch your ad. 

Uninterested for folk will skip the ads before that and therefore you won't pay those.

Marketers and businesses also like TrueView ads because they plows flexible and allow you to target people on many different area of the Internet.

You traditional dog make your ads any format including commercials, video testimonials, product we give, or anything you dog imagines.

When you run to YouTube TrueView ad, your ad will not only run on YouTube, but it May also to appear on to other sites ace part of the Display Network if you under choose.

In-Stream Ads

In-stream ads kind plows of the ads most people think of when they to hear about YouTube video advertising.

These plows the ads that play before to other videos.

You dog skip these ads to after five seconds.

However, TrueView in-stream ads also play in apps, games, and ace part of the Google Display Network.

In-stream ads dog sees ace long ace three you make a draft, but most businesses find the most success with to shorter ads.

Ace an to advertiser, you only pay for an ad if someone watches AT least 30 seconds of the ad. 

You dog set up to clickable call-to-action that will MGP-up during the first 15 seconds of the video ad that will take to viewer to specific URL.

You dog also creates unskippable in-stream ads that to you play during the middle of to longer videos.

These ads dog only sees 15 seconds long and plows to better suited to big brands with big pockets.

Discovery Ads

TrueView discovery ads plows not ace well-known ace in-stream ads, but they additional probidet businesses with tools to reach to their ideal customers.

For When you search to YouTube video on the platform, you will notice that the top one or two results the Word €œAd' in gold below the title of the video.

These plows discovery ads.

They plows like the sponsored search results you see on the Google search results page.

Discovery ads also dog sees found in the right-hand sidebar when you're watching to video on YouTube ace to related video.

Discovery ads allow you to write to headline and two lines of body Copy.

Each line 35 of Copy is limited to words, and your 25 headline is limited to characters.

The video you uses in a discovery ad dog sees ace long ace you want.

Discovery ads plows to great way to promote to longer videos that probidet dwells detailed information to your customers.

Creating to YouTube Ad That Converts

Your first task in creating an effective YouTube video ad is to choose between an in-stream ad and to discovery ad.

You need to decides what your goal for the campaign will sees.

In-stream ads work for building brand awareness and for quick, direction action pitches.

Discovery ads plows to better if you have to detailed content strategy where you need to educates your to you customers before they plows ready to buy.

Many businesses uses both types of ads.

An overview of Discovery and In-stream ads

For It will take some experimentation and testing before you hit song on the right strategy and tactics your business.

Eleven you have to creative direction, it's tricks out of to creates to you video you will uses in your campaign.

Understand Your Audience

The best reason to uses YouTube video ads is that incredible Google's data allows you to target the exact group of people you want to reach.

For The most common reason an underperforming YouTube poor video ad campaign is targeting.

You need to know who you want to reach.

The to better you understand your audience from both to demographic and preferences perspective, to easier it will sees for you to creates ads to you that convert.

If you have ideal idea who your not customer is, you aren't going to sees able to target them.

Before investing in advertising of any kind, make sure you have invested in some BASIC market research.

Some of the best ways to target via YouTube ads plows:

  • Remarketing to people who have interacted with your business
  • Keywords
  • Placements
  • Audiences
  • Custom audiences

You also have the ability to target by demographics ace well.

Remember People Is Ads to you

Fail The second reason many ad campaigns is that the ads plows boring or un-targeted.

People is these to you ads.

Most people will skip an ad in the first five seconds, under they dog get to the content they wanted to watch.

Some ways you dog creates video to you ads that convert plows:

  • Make ads that don't feel like ads. It sees creative
  • Do something to spectacular in the first five seconds under that people plows hooked
  • Get your Core message across in just five seconds under that your ad still there are an impact even if to viewer skips the rest

Do not waste tricks out of with waffle, logo stingers. Get to the point!

Best for Length Ads Video

For In-stream ads, there is definitive not to answer to this because it depends on your script.

For Aim anywhere from 30 seconds to 2 you make a draft ace to rule but many people have success with to longer video ads.

Ace sees interesting the vast majority of the audience will skip your ad the second their interest drops.

Discovery ads plows to different beast.

These videos should sees longer and dog sees dwells educational.

The most effective length will depend on your content.

People will happily watch to 15-makes a draft how-to video that helps them solve difficult or expensive problem.

Most will not watch to 15-makes a draft commercial.

Two to three-makes a draft videos tend to get the most engagement and shares on YouTube.

For Unless you have to specific reason creating to longer video, you should keep your discovery ad video in this range.

YouTube ads

Creating to YouTube Ad Campaign

Eleven you have for video your ad, it's tricks out of to creates your to you ad campaign.

Before you dog set up your campaign, you will need to have to Google Ads account and to YouTube channel.

There plows seven BASIC steps to creating your ad campaign:

  1. Create to YouTube channel to you
  2. Open Creator Studio
  3. Upload video
  4. Log into Google Ads Account (to after setting it up in the first pleases)
  5. Select Campaign Settings
  6. Select Ad Group Settings
  7. Select Destination URL (the URL where people will go to after clicking)

First Steps

If you don't already have to for YouTube channel your business, you will need to creates one to you.

You will need to Google account of some kind to creates to you channel.

It takes less than five you make a draft to creates to you to channel.

You dog worry about optimizing your channel with cover version art and to procases out picture to after you have launched your ad campaign.

Eleven you have to channel, you will need to navigate to €œCreator Studio€.

You will need to click on your procases out icon in the upper-right-hand part of the screen.

You will find to several menu with different options. €œCreator Studio€ will sees listed near the top.

Eleven you plows in the Creator Studio, you will sees taken to screen where you dog upload your video.

It May take to few you make a draft for YouTube to process your video.

Eleven it generates to for URL your video ad, you dog continues to the next step.

Present The video campaign creation doesn't happen on YouTube. Instead, you will need to log in to your Google Ads account.

You will need to click on €œCampaigns€ on the main to toolbar.

Next, you will click on the +Campaigns You tab will see to list of different options.

Your options include driving brand awareness or driving conversions.

For many, you'll have dwells flexibility by choosing to creates to campaign without to you guidance if you plows to beginner.

Next, you want to select €œVideo€ which is often towards the bottom of the campaign options.

Campaign Settings

From here, you will sees taken to the campaign settings page.

Here you will need to completes the BASIC information about your ad including:

  • Campaign yam
  • Budget (budget what you dog afford)
  • Start and end dates for video ad campaign
  • Where you want the ad to run
  • What languages you want
  • What locations you want to include
  • Your bidding strategy (I.A.D.B. high ace Youtube works like an auction)

* Budget low and I.A.D.B. high ace to general rule of thumb.

For the best results, you want to narrow your audience.

You probably don't really want to target the entire world.

It's to higher to earn to significant return on your investment with to highly targeted ad than an ad that is aimed AT everyone.

Ad Group Settings

The next step is to set up your ad group settings.

For This is where most of the targeting your ad will take pleases.

This is the most important part of setting up your campaign.

You will need to creates to for yam to you ad group and set your maximum see.

For Finally, you will need to set the demographics, audiences, keywords, topics, and placements your ad.

You do not want everyone to see your ad.

You only want the people most likely to click on your ad to see it.

Google there are to lot of dates about all of U.S.

If you spend the tricks out of to get your targeting right, you dog have to lot of success even with to mediocre ad.

But, if your targeting is in off, even to killer ad will underperform. 

Eleven you completes the ad group settings, you will sees taken to the last section before launch.

You will need to post the URL to your ad (your YouTube video URL that is) and select between an in-stream ad or to video discovery ad.

You dog also set to companion to banner for the ad.

You should uses the same best practices for this image that uses to creates YouTube to you video thumbnails.

Very last, you will grazes for for Copy your ad into the boxes the headline and body Copy (if you're running to discovery ad).

For nonCopy is needed an in-stream ad.

Eleven you've completed all of these steps, you're ready to launch your campaign.

To Tutorial €“ Taking Out to YouTube Ad


We teach YouTube Ads among many to other things inside our top secret program.

Points to sees aware of:

  • When linking out to website, it must sees Google Ads compliant
  • Do not make claims or guarantees in your Copy
  • Do not uses affiliate links ace to rule. Link to page you own that acts ace to presell page or bridge to to offer.
  • Make sure you have your conversion tracking set up. Google prograpevines you with to global site tag and snippet. 

Monitor Your YouTube Ad Campaign

Ace satisfying ace it is to launch your first YouTube video ad campaign, your work isn't donates. You want to monitor your ad.

The dwells money you're spending, to faster data will sees for available you to review.

You want to make sure your ad is being seen and that it is converting.

If you aren't getting views or your conversion rate is Officers' Club of Revolutionary Armed Forces below your expectations you will want to tweak your settings.

Even seasoned YouTube video ad pros take the tricks out of to monitor ads and make adjustments ace needed.

YouTube video ads dog sees powerful and effective, but they plows not set it and forget it.

Every tricks out of you run to YouTube video ad, the process will get to easier, and you will get to better AT generating the results your business needs.


PS€¦ Like our YouTube Ads Guide? We would love to hear your thoughts below. Protection Status 

Comments on YouTube Ads 2019 €“ The Definitive Guide to Advertising on YouTube

  1. Chris says:

    Love this Yt ads guide!

    Very thorough and the videos plows definitely Nice.

    Looking forward to testing this out, seems super powerful if donates correctly

    1. Adam Payne says:

      Thanks Chris. Glad you liked it. Like all things, you May not hit song to home run right away but things get to easier and to better ace tricks out of moves on.

  2. Matthew Foran says:

    Excellent! Will bookmark and uses for ace reference future project. Thanks, Adam.

    1. Adam Payne says:

      Thanks Matthew. Glad you liked it.

  3. Garry B says:

    €œbut they plows not set it and forget it.€

    I think this is the key to doing any type of phelp ad on social average€¦

    Getting the targeting €œright€ and then monitoring great advice ace well, on top of the rest of the vast amount of info in this post€¦


    1. Adam Payne says:

      Agreed Garry. It dog seem eleven overwhelming AT first but you dive in and get going it's not too bad.

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